1999 The Birth
After traveling around the world founder, David Shah set his mind to create the company to focus on design, establishing Aspire Designs limited
2001 The First Step
Aspire took its first step into the world by opening the US branch in New York
2006 The revolution
Realizing fashion jewellery was missing in the market, our first brand Mvee was created
2010 The Next Chapter
With the success of Mvee, the next mission was to create fashion jewellery for the mass public; Vida was launched to proof that fashion jewellery can also be affordable.
2013 More & more
Listening to customer demands is what we do best, Esmé was created as the demand for a playful fashion jewellery
2018 The Next Generation
The world changes rapidly and as the youth began their dominance over the world, I’mDiva and Bbee was launched to create jewellery for the millennials and children.
2020 A Brave New World
The world suddenly took a strange turn, but our philosophy remains the same, Luna diamonds and 365 love are the twins we created focusing on quality.
2021 For The Future
Abov is our first lab grown diamond jewellery brand. Abov is above traditions and skepticism, because the future is what we care about.